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OUR PURPOSE

The purpose of Be Free is to give people a reliable option for healthy and effective hair care. You should know what you’re putting into and on your body, but the natural hair care options you have been given have sacrificed efficacy. WE ARE HERE TO PROVE YOU DO NOT HAVE TO SACRIFICE ONE FOR THE OTHER.

Be Free from stressing over reading every label, or not having a product that works like it should. We've done all the research so you can Be Free to do other things.

OUR BRAND VALUES

VEGAN & CRUELTY FREE

No animals were harmed to make our products. Real beauty is 100% Guilt and Cruelty-Free.

FREE FROM HARSH CHEMICALS

No toxins. No parabens. No sulfates. No unnecessary and questionable ingredients here. What we lack in chemicals, we make up for in efficacy... and love. ; )

SIMPLE AND STRESS-FREE

Our products are free from excess and free from hassle, so getting them should be too. We are here to make your experience easy and wonderful; like a friend, we are here to hold your hand through the whole process.

ACCESSIBLE INDULGENCE (TREAT YOURSELF!)

Lavish but attainable. Affordable and accessible. Everyone should be free to have effective, more natural hair care.

HONEST

Transparency is key. You will never have to question our ingredients or our intentions. It isn't hard if you have nothing to hide. Have a question? Just ask : )

COMMUNITY & EMPOWERMENT

We are for everyone! Our goal is to help you look and feel your best. We are here to boost you up, give you the freedom to own your hair and be yourself. Stress and judgement free.

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