NAMED ONE OF 2019'S BEST NEW BEAUTY PRODUCTS BY PEOPLE MAGAZINE. SHOP NOW!

BE FREE of

Sulfate, Sodium Chloride, Phosphate, Gluten, Parabens, Phthalates & Fragrance. Cruelty-Free, Vegan & Color-safe.

Don’t settle for choosing between going more natural or having a product that works. You can have both! Let us liberate you to BE FREE to look AND feel your best.

  • NO EXCESS, JUST EXCELLENCE

  • ALL THE A-HAS WITHOUT THE OH-NOS

  • WHAT MAKES OUR PRODUCT DIFFERENT?

  • IT DOESN'T HAVE HARMFUL OR UNNECESSARY INGREDIENTS. IT'S SIMPLE, CLEAN, ACCESSIBLE, AND AFFORDABLE. AND IT WORKS!

  • Pure ingredients. Progressive formulations. Authentic reinvigoration.

  • BE FREE.

  • BE HAPPY.

NO EXCESS, JUST EXCELLENCE

ALL THE A-HAS WITHOUT THE OH-NOS

WHAT MAKES OUR PRODUCT DIFFERENT?

IT DOESN'T HAVE HARMFUL OR UNNECESSARY INGREDIENTS. IT'S SIMPLE, CLEAN, ACCESSIBLE, AND AFFORDABLE. AND IT WORKS!

Pure ingredients. Progressive formulations. Authentic reinvigoration.

BE FREE.

BE HAPPY.
Be Free by Danielle Fishel Hair Care Founder 1

OUR PURPOSE

The purpose of Be Free is to give people a reliable option for healthy and effective hair care. You should know what you’re putting into and on your body, but the natural hair care options you have been given have sacrificed efficacy. WE ARE HERE TO PROVE YOU DO NOT HAVE TO SACRIFICE ONE FOR THE OTHER.

Be Free from stressing over reading every label, or not having a product that works like it should. We've done all the research so you can Be Free to do other things.

OUR BRAND VALUES

VEGAN & CRUELTY FREE

No animals were harmed to make our products. Real beauty is 100% Guilt and Cruelty-Free.

FREE FROM HARSH CHEMICALS

No toxins. No parabens. No sulfates. No unnecessary and questionable ingredients here. What we lack in chemicals, we make up for in efficacy... and love. ; )

SIMPLE AND STRESS-FREE

Our products are free from excess and free from hassle, so getting them should be too. We are here to make your experience easy and wonderful; like a friend, we are here to hold your hand through the whole process.

ACCESSIBLE INDULGENCE (TREAT YOURSELF!)

Lavish but attainable. Affordable and accessible. Everyone should be free to have effective, more natural hair care.

HONEST

Transparency is key. You will never have to question our ingredients or our intentions. It isn't hard if you have nothing to hide. Have a question? Just ask : )

COMMUNITY & EMPOWERMENT

We are for everyone! Our goal is to help you look and feel your best. We are here to boost you up, give you the freedom to own your hair and be yourself. Stress and judgement free.

Testimonials

I love the hair care line!!! The shampoo gets everything so clean. The conditioner really does what it’s supposed to do... condition!!! And the refresher smells amazing and makes my scalp feel tingly!! I love it all.

Casi

Finding a good shampoo and conditioner is hard nowadays. I am so happy I bought Be Free by Danielle Fishel! Not only is her product natural, it’s free of harsh chemicals and smells amazing! It made my hair super soft, and I am comfortable letting my hair be natural now. I have never been more confident in a product than I am with Be Free ❤️.

Christina

I've used the products twice (shampoo and conditioner) and I can feel the difference in my hair already! It literally makes it so nice and soft! I'm so happy I decided to give them a shot!

Emely