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OUR PURPOSE

OUR BRAND VALUES

VEGAN & CRUELTY FREE

No animals were harmed to make our products. Real beauty is 100% Guilt and Cruelty-Free.

FREE FROM HARSH CHEMICALS

No toxins. No parabens. No sulfates. No unnecessary and questionable ingredients here. What we lack in chemicals, we make up for in efficacy... and love. ; )

SIMPLE AND STRESS-FREE

Our products are free from excess and free from hassle, so getting them should be too. We are here to make your experience easy and wonderful; like a friend, we are here to hold your hand through the whole process.

ACCESSIBLE INDULGENCE (TREAT YOURSELF!)

Lavish but attainable. Affordable and accessible. Everyone should be free to have effective, more natural hair care.

HONEST

Transparency is key. You will never have to question our ingredients or our intentions. It isn't hard if you have nothing to hide. Have a question? Just ask : )

COMMUNITY & EMPOWERMENT

We are for everyone! Our goal is to help you look and feel your best. We are here to boost you up, give you the freedom to own your hair and be yourself. Stress and judgement free.

Testimonials

I love the hair care line!!! The shampoo gets everything so clean. The conditioner really does what it’s supposed to do... condition!!! And the refresher smells amazing and makes my scalp feel tingly!! I love it all.

Casi

Finding a good shampoo and conditioner is hard nowadays. I am so happy I bought Be Free by Danielle Fishel! Not only is her product natural, it’s free of harsh chemicals and smells amazing! It made my hair super soft, and I am comfortable letting my hair be natural now. I have never been more confident in a product than I am with Be Free ❤️.

Christina

I've used the products twice (shampoo and conditioner) and I can feel the difference in my hair already! It literally makes it so nice and soft! I'm so happy I decided to give them a shot!

Emely
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